Case Study 11 October 2021 02 min Read

Digital Retail KIOSK for Sports Brand

Retail Digital Engineering Embedded Software

Overview

The system is an unattended digital retail kiosk with an intuitive touch interface that extends the existing web-based e-commerce solution to place them at multi-brand stores. The solution architecture shall be based on a readily available commercial-off-the-shelf (COTS) IoT solution to reduce cost and development time and avoid connecting to retailers’ internal networks. When the brand introduces new products in the e-commerce software, they should be automatically made available in the kiosk. The kiosk shall continuously synchronize with the centralized cloud server for reflecting real-time inventory data.

As unattended retailing is gaining popularity, the customer wanted to adopt the same to create additional revenue channels and improve brand presence. The self-service kiosk is designed for installation in shopping malls and retail centers. Consumers walk to the kiosk, browse through the products list, make choices, and complete checkouts by themselves. The BackOffice application provides sales insights helping the retailers and store managers to utilize the inventory efficiently.

Trenser served as the software development partner for the entire application. Our team expanded the customer-provided usage scenarios for creating detailed wireframes and jointly designed the best experience on a large touch screen user interface. We used Scaled Agile Framework for the project execution.

Project Outcome

  • Completed the minimum viable product (MVP) in four months
  • Increased consumer engagement in multi-brand retailer stores
  • Improved brand presence and brand connect with young consumers

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